Information About Canadian Advertising & Marketing Law
Recent Posts
Below is a preview of the five most recent posts from the blog Canadian Advertising & Marketing Law. To read these posts in their entirely or subscribe to future updates from this blog, please visit their website!
- Hockey Helmet Performance Claims Case Illustrates Competition Act Compliance Requirements
Practical Law Canada Competition (of which I am Lawyer Editor) has published a new Legal Update, which discusses recent enforcement by the Competition Bureau against an ice hockey helmet manufacturer in relation to allegedly unsupported performance claims. The Legal Update includes an overview of th … Read more »
- Canadian Contest Precedents to Run Common Types of Contests/Sweepstakes in Canada
Are you planning to run a contest/sweepstakes in Canada to promote your business (or a client’s business) and need sophisticated Canadian legal precedents? I have developed a number of legal precedents and forms for running common types of promotional contests in Canada, excluding Quebec (commonly … … Read more »
- Running a Friends-and-Family Promotion in Canada? Cruel, Cryptic CASL Strikes Again
During the COVID-19 epidemic, one marketing development that I have noticed is an increased effort to promote destination marketing, including through promotional contests. In this regard, I have acted for several countries assisting them with their destination marketing related promotions. My new … Read more »
- Destination Marketing Contests: Key Considerations as COVID-19 Travel Restrictions Ease
A marketing law trend that is recently emerging in my practice has been increased demand to work on destination marketing promotional contests (i.e., contests promoting trips, vacations and adventures to particular destinations – both in Canada and internationally). This may seem counterintuitive gi … Read more »
- COVID-19 Consumer Protection Enforcement: A Tale of Two Countries
My new Canadian Lawyer column discusses recent price gouging and deceptive marketing law enforcement in Canada. Some of the issues raised include speed of enforcement, political statements compared to actual enforcement and, perhaps, most importantly, transparency in relation to warnings and penalt … Read more »