Information About Umbrella Legal Marketing Blog
Below is a preview of the five most recent posts from the blog Umbrella Legal Marketing Blog. To read these posts in their entirely or subscribe to future updates from this blog, please visit their website!
- Instagram For Law Firms: A Primer
Instagram is a wildly popular social media application that allows users to share photos or videos of themselves with their followers. While it was mainly used by individuals during its early years, its acquisition by Facebook and the promotion tools that came along with it have made it a powerful m … Read more »
- Making The Most Of Your Website
Websites; they’re obvious, right? One of the first steps a lawyer should make when implementing a marketing strategy is the creation of a website. Slap up your biography, a few notes about the areas of law you practice, a “contact us” page, and you’re done, right? If you’re reading this, we expect y … Read more »
- Google+ Is Shutting Down: What Does This Mean and Why Should You Care?
We’ve previously blogged about the importance of having a Google+ account for your law firm, despite the fact that the platform never gained the traction of other popular online offerings such as Facebook or Twitter. The biggest benefit to having an active Google+ account were the SEO benefits and t … Read more »
- Tapping Into Your Community To Discover Opportunity
Understanding Your Community As a lawyer, it’s likely that you serve members of the community in which you work. Your community is your customer base, and like any business, it’s essential for you to understand your customer base in regards to its needs and demographics. There are a number of ways t … Read more »
- White Hat SEO v. Black Hat SEO
In the digital marketing world, there are different strategies that can be used for search engine optimization (SEO): black hat SEO and white hat SEO. Understanding the difference between them can help you better plan for your long-term SEO goals. Black Hat SEO Black hat SEO essentially involves “tr … Read more »
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