Information About Official Clio Blog

What is marketing ROI for law firms? Marketing ROI is a measure of whether your marketing efforts are actually paying off. In other words, it tells you how much revenue you’re getting back for every dollar you spend on marketing. If you’re still shaping your overall law firm marketing strategy, it’s … Read more »

What is AI for legal research? AI for legal research applies technologies—like natural language processing (NLP), large language models (LLMs), and automation—to help lawyers quickly use plain-language queries to surface relevant case law, statutes, regulations, and commentary. These tools make it e … Read more »

From generative to agentic in legal practice  AI has transformed what’s possible in legal work. Tools have evolved from simple database searches to drafting client documents, analyzing contracts, and more. Each advancement has created new efficiencies and opportunities. The shift to agentic AI, howe … Read more »

AI is already a go-to for client legal questions According to data from the latest Legal Trends Report, 57% of consumers say they either have or would use AI to answer their legal questions.  There are many good reasons for the trend. For one, the technology is simple to use and it’s available from … Read more »

What is emerging legal technology—and why it matters now Emerging legal technology refers to new tools (e.g., AI, automation, and legal analytics) that enhance how legal professionals manage, analyze, and deliver legal services. These technologies solve many of the challenges lawyers face today: tim … Read more »